Tips For Writing Killer Text Ads For Google Adwords

Using Google Adwords Text Ads is a simple yet powerful way to get more customers to visit your website.

Since the growth of mobile, Google recently added expanded text ads – a format optimized for mobile. Allowing you more control over your message by providing users with more information. Here is an example of a standard text ad:

Here is an example of a standard text ad:

And here an example of an expanded text ad:

Pro tips for Expanded Text Ads:

  • Include at least one of your keywords in the headline
  • Include a ‘path field’ – For example, your final URL should look something like this www.example.com/Travel/Cruises. This gives readers an idea of the content they will be seeing once they click.
  • Use the description to highlight unique details about your product and/or service.

To write an effective ad you need to ensure it’s specific, relevant, attractive and empowering. Here are a few tips:

  • Highlight what makes you unique
  • Use call to actions like ‘Book online today’
  • Include your sale promotions
  • Include search words in your text
  • Create unique landing pages to take customers to the right content.

Landing pages are just as critical to the success of a text ad, it will directly affect your Ad Rank, cost-per-click (CPC) and position in the ad auction. A poorly designed landing page will result in your ads showing less.

A few pro tips to creating great landing pages:

  • offer relevant, useful and original content
  • Be open and transparent, don’t let the customer guess what it is you are offering.
  • Ensure the site is optimized for desktop and mobile.
  • Be sure to have a fast loading landing page.

You also need to use ad extensions. This feature shows additional information about your business. A few examples:

  • Quick links to multiple pages on your site i.e. store locator, store hours, promotions.
  • A button for people to call you directly.
  • Show customer reviews and ratings.
  • Button to install your App.
  • Location details – map, directions, phone number

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About the author : Carey Dodd

Carey Dodd
An experienced digital marketer with over 12 years of progressive experience in marketing, specializing in digital marketing concepts and strategy. Helping businesses to define their digital strategies and grow their customer base.