How Much Does A Responsive Website Cost?

First off let me start by saying if any agency differentiates a ‘website’ to a ‘responsive website’ you should be concerned. Every single website must and should be responsive. Why? Because in South Africa the number of smartphone users is estimated to reach 18.48 million and is expected to reach over 25 million by 2022. […]

Is Your Website AMP Ready

Are you familiar with the term AMP?  If not, you need to know about is what it means: Here is the official definition: AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices. The AMP Project was formally announced on Oct. 7, 2015, with support from Google, […]

How To Win Better Adwords Ad Placements

There are many factors that Google Adwords take into consideration which determines whether your ad will be shown in the top place or the fourth place. Here are the factors that determine this: Your bid Ad formats enabled Expected click-through rates (CTR). The likelihood your ad will be clicked on determines your ad’s position Ads […]

Google Adwords Targeting Best Practice

Google Adwords offers a rich set of targeting tools. Targeting people who are searching for items you sell is a great way to find an interested audience. Google Search Network People search for words or phrases similar to your keywords on Google, you can display your ads alongside those search results. Locating targeting helps you […]

Tips For Writing Killer Text Ads For Google Adwords

Using Google Adwords Text Ads is a simple yet powerful way to get more customers to visit your website. Since the growth of mobile, Google recently added expanded text ads – a format optimized for mobile. Allowing you more control over your message by providing users with more information. Here is an example of a […]

How To Get More Leads From Your Website

You have a website and you have people visiting your site. Google Analytic’s shows you that people are landing on pages listing your product or service. And yet your inbox is not inundated with emails from potential clients. Getting traffic to your site can be costly and you need to be ensuring you are converting […]

6 Content Marketing Trends In 2017

The term ‘Content Marketing’ has been around for a number of years. Many businesses are doing it well, others not. Content is still king. Marketing teams are being challenged on a daily basis to be more innovative, cost effective and bring in new business. Content marketing tactics that worked last year, aren’t necessarily working well […]